A world famous shoe manufacturer took a decision to expand his business, by setting up a new branch in a remote, little – known country. He called up one of his marketing managers and sent him to the country to explore the possibility of setting up a new factory there.
The boss was highly dissatisfied with the report. He had to set his heart on doing what he wanted. He called another young manager and sent him out with the same order. Within few hours of getting there, this young manager called his boss with great excitement. “This place is unbelievable,” he exclaimed. “our business is going to bloom here. These people don’t even know what shoes are like. When we introduce shoes here, we shall have a whole, new, untapped market. Please send in our planners and designers as soon as you can. We must set up a factory here, and win all the way.
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